12-20-2015, 10:20 PM
The credibility and manufacturer independence of a magazine can simply be correlated with their rating system.
The more 4* and 5* ratings they publish the less reliable they are. At the end of the day it is as simple as that.
Another highly suspicious thing are reviews that are published straight after the embargo has been lifted which just shows that you are part of the marketing circus more than everything else. There's an inherent problem here because the press "sells the news". Yesterday's news is not news anymore and less readers will read your stuff.
I haven't bothered to check the print magazine landscape for years but back in the days this meant that 90% of them were not even worth the paper they were printed on. Just to mention the very obvious - if you receive lenses from a manufacturer your contacts are in marketing. Now what does that tell you already? For starters - marketing owns the ad budget.
To be honest with you - we are losing lots of revenue because we are not taking part in all this. If we did PZ full time we would probably have to simply out of necessity - shielding your bottom line. And fortunately we "don't have to feed a growing family". ;-)
The more 4* and 5* ratings they publish the less reliable they are. At the end of the day it is as simple as that.
Another highly suspicious thing are reviews that are published straight after the embargo has been lifted which just shows that you are part of the marketing circus more than everything else. There's an inherent problem here because the press "sells the news". Yesterday's news is not news anymore and less readers will read your stuff.
I haven't bothered to check the print magazine landscape for years but back in the days this meant that 90% of them were not even worth the paper they were printed on. Just to mention the very obvious - if you receive lenses from a manufacturer your contacts are in marketing. Now what does that tell you already? For starters - marketing owns the ad budget.
To be honest with you - we are losing lots of revenue because we are not taking part in all this. If we did PZ full time we would probably have to simply out of necessity - shielding your bottom line. And fortunately we "don't have to feed a growing family". ;-)