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How can Pentax survive?
#9
[quote name='dave's clichés' timestamp='1320402975' post='12665']

Hi guys,

It must be remembered that the DSLR market is small in comparison with compact sales and Ricoh/pentax manufacture many products so the problem rests in profitability in DSLR sales and lens market. Chaan the problem with manufacturing lenses for other cameras is we enter into the shoe styles and sizes style scenario with all the electronics/compatibility/full frame choices to boot,Zeiss makes great lenses but doesn't want to go down autofocus/exposure route without holding Sony's hand. I'm sure that Pentax does not want to go there either. They now make three different bayonet types,besides Pentax primes are not cheap! IMHO pentax needs to produce a new system of autofocus with all the NIKANON bells and whistles and keep up the good work in all other departments and be competitive in their pricing, especially at launch!how many lost sales went to the Nikon D7000 while the K5 was asking a premium price? a lost customer possibility who buys CANIKON won't be back again! Olympus sales are not huge and there still surviving with there small sensor and higher ISO noise, and I forget which review said the new E5 will maybe not attract CANIKONOPEN buyers but for Olympus owners it is a big improvement,a cul de sac market? As for Sigma if the SD1 is unprofitable and leads nowhere Sigma's share prices won't suffer to much with their lens profitability.Sony have taken a gamble on their electronic veiwfinder and somehow I think they've given themselves a lead on the competition which in a few years will put Sony in a very strong position! This is a ferociously competitive market and marketing errors cost companies. Dave's clichés

[/quote]



Neither Pentax lenses nor cameras are cheap and could be cheaper if they keep on walking on the same route. It's simply economies of scale, if you are not big, then you can not be cheap so should choose a niche market. That's why, if I were Pentax, despite the compatibility issues I would try to produce my best wanted lenses also for other camera producers. Why to compete in DSLR camera field where you have so little share? If they can sell more lenses => more competitive lens prices =>more attractive lens designs + more financial resources in DSRL micro MTF like cameras
  


Messages In This Thread
How can Pentax survive? - by Guest - 11-04-2011, 07:15 AM
How can Pentax survive? - by Klaus - 11-04-2011, 07:26 AM
How can Pentax survive? - by boren - 11-04-2011, 08:06 AM
How can Pentax survive? - by popo - 11-04-2011, 08:29 AM
How can Pentax survive? - by Klaus - 11-04-2011, 08:56 AM
How can Pentax survive? - by davidmanze - 11-04-2011, 10:36 AM
How can Pentax survive? - by boren - 11-04-2011, 10:43 AM
How can Pentax survive? - by Klaus - 11-04-2011, 11:50 AM
How can Pentax survive? - by Guest - 11-04-2011, 12:01 PM
How can Pentax survive? - by Guest - 11-04-2011, 12:05 PM
How can Pentax survive? - by Guest - 11-04-2011, 12:31 PM
How can Pentax survive? - by davidmanze - 11-04-2011, 01:00 PM
How can Pentax survive? - by Klaus - 11-04-2011, 01:17 PM
How can Pentax survive? - by davidmanze - 11-04-2011, 02:03 PM
How can Pentax survive? - by Klaus - 11-04-2011, 02:32 PM
How can Pentax survive? - by davidmanze - 11-04-2011, 03:07 PM
How can Pentax survive? - by popo - 11-04-2011, 05:22 PM
How can Pentax survive? - by edge - 11-04-2011, 06:06 PM
How can Pentax survive? - by Klaus - 11-04-2011, 06:45 PM
How can Pentax survive? - by youpii - 11-04-2011, 07:49 PM
How can Pentax survive? - by davidmanze - 11-05-2011, 03:02 AM
How can Pentax survive? - by Brightcolours - 12-12-2011, 03:09 PM
How can Pentax survive? - by Klaus - 12-12-2011, 04:21 PM
How can Pentax survive? - by arvydas - 12-12-2011, 04:39 PM
How can Pentax survive? - by dave9t5 - 12-12-2011, 08:43 PM
How can Pentax survive? - by Guest - 12-13-2011, 10:55 AM
How can Pentax survive? - by Guest - 12-23-2011, 09:20 AM
How can Pentax survive? - by miro - 12-23-2011, 11:18 AM
How can Pentax survive? - by Guest - 12-23-2011, 11:44 AM
How can Pentax survive? - by arvydas - 12-23-2011, 04:22 PM
How can Pentax survive? - by Guest - 12-23-2011, 06:47 PM
How can Pentax survive? - by arvydas - 12-23-2011, 07:41 PM
How can Pentax survive? - by Guest - 12-23-2011, 07:57 PM
How can Pentax survive? - by youpii - 12-24-2011, 12:07 AM
How can Pentax survive? - by Brightcolours - 12-24-2011, 09:28 AM
How can Pentax survive? - by youpii - 12-24-2011, 06:17 PM
How can Pentax survive? - by youpii - 12-24-2011, 06:21 PM
How can Pentax survive? - by Brightcolours - 12-24-2011, 07:14 PM
How can Pentax survive? - by Brightcolours - 12-24-2011, 07:16 PM

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