Opticallimits

[size="2"][color="#500050"]PRESS RELEASE



NEW: THE SLR Magic HyperPrime 23mm F1.7

SLR Magic expands its E-mount lineup with a new wide angle lens

[/color][color="#222222"]Hong Kong, China (December 8, 2011) - SLR Magic expands the E-mount lens lineup with the new SLR Magic HyperPrime 23mm F1.7 wide angle lens. With this latest addition, the portfolio of lenses for the E-mount system is now comprised of three focal lengths. The world's fastest interchangeable camera lens with APS-C coverage in this focal length, the SLR Magic HyperPrime 23mm F1.7 will be available in January 2012.[/color]



[color="#222222"]The field of view of this new HyperPrime Lens corresponds to a 35mm lens in 35mm format and this fast wide angle of view opens up many new creative composition opportunities, particularly in the fields of candid, street, and landscape cinematography and photography. A minimum focus distance of 0.15m allows for pleasing defocused backgrounds. Additionally, a fast max aperture of F1.7 makes the SLR Magic HyperPrime 23mm F1.7 ideal for available-light photography. [/color][/size]



[size="2"]TECHNICAL DATA

[/size][size="2"]

[/size][size="2"][color="#222222"]SLR Magic HyperPrime 23mm F1.7[/color][/size]

[size="2"][color="#222222"]Lens Type: [/color][color="#222222"]Fast wide-angle lens with five Tantalum glass elements to ensure superior cinematic performance.[/color][/size]

[size="2"][color="#222222"]Compatible Cameras: [/color][color="#222222"]All E-mount cameras[/color][/size]

[size="2"][color="#222222"]Optical Design: [/color][color="#222222"]8 elements in 7 groups[/color] [color="#222222"]Distance range: 0.15m to ∞, combined scale meter/feet[/color][/size]

[size="2"][color="#222222"]Aperture: [/color][color="#222222"]Manually controlled diaphragm, 12 aperture blades (circular), Lowest value 22 [/color][/size]

[size="2"][color="#222222"]Bayonet: [/color][color="#222222"]E-mount[/color][/size]

[size="2"][color="#222222"]Filter Mount: [/color][color="#222222"]49mm; filter mount does not rotate.[/color][/size]

[size="2"][color="#222222"]Surface Finish: [/color][color="#222222"]Black anodized[/color][/size]

[size="2"][color="#222222"]Dimensions: [/color][/size]

[size="2"][color="#222222"]Length to bayonet mount: [/color][color="#222222"]approx. 50mm (approx. 1.97in)[/color][/size]

[size="2"][color="#222222"]Largest diameter: [/color][color="#222222"]approx. 61mm (approx. 2.40in)[/color][/size]

[size="2"][color="#222222"]Weight: [/color][color="#222222"]approx. 240g (approx. 8.47oz) [/color] [/size][color="#222222"] [/color]

"The world's fastest interchangeable camera lens with APS-C coverage in this focal length, the SLR Magic HyperPrime 23mm F1.7 will be available in January 2012."



The Canon Ef 24mm f1.4 L USM II, Nikon AF-S 24mm f1.4 G and Sigma 24mm f1.8 EX DG Macro also cover APS-C <img src='http://forum.photozone.de/public/style_emoticons/<#EMO_DIR#>/wink.gif' class='bbc_emoticon' alt='' /> .



I guess with 24mm focal length what they said is still true, 24mm is not 23mm <img src='http://forum.photozone.de/public/style_emoticons/<#EMO_DIR#>/wink.gif' class='bbc_emoticon' alt='' /> .

[quote name='Brightcolours' timestamp='1323454657' post='13550']

"The world's fastest interchangeable camera lens with APS-C coverage in this focal length, the SLR Magic HyperPrime 23mm F1.7 will be available in January 2012."



The Canon Ef 24mm f1.4 L USM II, Nikon AF-S 24mm f1.4 G and Sigma 24mm f1.8 EX DG Macro also cover APS-C <img src='http://forum.photozone.de/public/style_emoticons/<#EMO_DIR#>/wink.gif' class='bbc_emoticon' alt='' /> .



I guess with 24mm focal length what they said is still true, 24mm is not 23mm <img src='http://forum.photozone.de/public/style_emoticons/<#EMO_DIR#>/wink.gif' class='bbc_emoticon' alt='' /> .

[/quote]



Well, we will test this ASAP anyway.

24mm is never really 24mm - this is basically just a class. If they provide their true focal length I've no issues here.

[quote name='Klaus' timestamp='1323454966' post='13551']

Well, we will test this ASAP anyway.

24mm is never really 24mm - this is basically just a class. If they provide their true focal length I've no issues here.

[/quote]

It looks very nice.

[quote name='Brightcolours' timestamp='1323457111' post='13553']

It looks very nice.

[/quote]



They will have a more thrilling announcement in a couple of weeks ... SLR Magic is an interesting new player (despite their name).

[quote name='Klaus' timestamp='1323454966' post='13551']

Well, we will test this ASAP anyway.

24mm is never really 24mm - this is basically just a class. If they provide their true focal length I've no issues here.

[/quote]



The Zeiss 24/1.8 for NEX is almost as fast.

[quote name='youpii' timestamp='1323459829' post='13556']

The Zeiss 24/1.8 for NEX is almost as fast.

[/quote]



And how much more expensive ?

Are you willing to pay a grand for a moderate wide-angle lens on APS-C ("37mm f/2.5") ?

Zeiss has full AF and electronic contact. Does this SLR Magic lens have at least electronic contact?

[quote name='Sathe Wild' timestamp='[url="tel:1323463711"]1323463711[/url]' post='13559']

Zeiss has full AF and electronic contact. Does this SLR Magic lens have at least electronic contact?

[/quote]



No, it does not. At less than half the price and slightly more attractive optical specs.

[quote name='Klaus' timestamp='1323464813' post='13560']

No, it does not. At less than half the price and slightly more attractive optical specs.

[/quote]



People are willing to pay more for AF and reputable brand