Opticallimits

Well, good, it'll help to keep the system afloat and recognizable to those who only have cursory knowledge of the marketplace.

Have to admit my first association with Olympus was through medical gear anyway, since I translated the Olympus endoscope handbooks for my mother way back in early 90s.

‘Tis a shrewd move by Olympus getting others to cough up the dosh while holding the reins in brand development... who knows that Nestlé owns San Pellegrino...