I kinda hoped there would just be a read out of focal length, rather than emulating the scale on the lens barrel. Otherwise looks nicely implemented.
Now with full frame becoming available for everyone at affordable prices, there should be plenty of customers for this lens, the electronic display should be very attractive in the showroom although it doesn't have real life utility.
What's the point of seeing what the IS system is doing?
By joining an attractive lens in the showroom with an interesting range, good optics and affordable price, this lens should sell very well
The 70-300 IS was always a bargain in the Canon lens lineup. It's good that Canon is keeping this tradition (given the extreme price increases in the L lineup).