[quote name='Sathe Wild' timestamp='1335273577' post='17721']
You know what that reminds me?
It reminds me of Apple. Once upon a time Apple used to make their propriety chips for Macs, which meant not just competing against Microsoft but also AMD and Intel. Then Apple switched to Intel.
Canon makes their own "propriety" sensors for DSLRs, but Nikon buys the best sensors: Sony (D800), Aptina (Nikon 1), Renesas (D3s).
This is not a war Canon is ever going to win on dxomark.
[/quote]
Apple wasn't making their processors. Originally they were using Motorola's (68xxx). Later on, they switched to the PowerPC architecture (a IBM-Motorola-Apple alliance) which was based on IBM's Power architecture. It certainly wasn't an Apple design. If anything Apple had some input, but most of it was IBM and to a certain extend Motorola.
I understand what you mean though. I believe Canon will have more and more difficulties competing against Sony (and also Samsung) in the sensor department.
You know what that reminds me?
It reminds me of Apple. Once upon a time Apple used to make their propriety chips for Macs, which meant not just competing against Microsoft but also AMD and Intel. Then Apple switched to Intel.
Canon makes their own "propriety" sensors for DSLRs, but Nikon buys the best sensors: Sony (D800), Aptina (Nikon 1), Renesas (D3s).
This is not a war Canon is ever going to win on dxomark.
[/quote]
Apple wasn't making their processors. Originally they were using Motorola's (68xxx). Later on, they switched to the PowerPC architecture (a IBM-Motorola-Apple alliance) which was based on IBM's Power architecture. It certainly wasn't an Apple design. If anything Apple had some input, but most of it was IBM and to a certain extend Motorola.
I understand what you mean though. I believe Canon will have more and more difficulties competing against Sony (and also Samsung) in the sensor department.