05-06-2013, 09:51 PM
Quote:Based on those numbers, full frame was at 6.2%. I wouldn't call that insignificant, and they probably make more profit on those than a truck load of entry level models.
On the DSLR unit share, again based on table values only, Canon got 52.2%, Nikon 33.6%, Sony 6.1%, Pentax 4.5%. That leaves 3.6% unaccounted for, either due to rounding, my typing errors or models not making the list.
Sony sold less SLTs than other's full frames. As discussed in the other thread, Sony having a longer term goal of exiting SLR/SLT territory would be understandable providing they give enough backward compatibility to keep on the right side of existing users and transition them to E-mount.
To do the unit share thing on the mirrorless side:
Nikon 13.3%, Olympus 28.8%, Panasonic 21.4%, Sony 18.4%, Pentax 7.1%, Canon 2.1%, and 8.9% unaccounted for (same disclaimers as above).
Micro4/3 combined shifted more units than everyone else put together.
I find it interesting that Nikon's two entries are the oldest ones. Both had been replaced during the year. I wonder how many of these were shifted while they were current, as opposed to selling off the old generation cheaply.
I do not complain about full format. After all full format users are probably the 'best' audience for us (being prosumers focused).
However, I think it is always good to keep a sense of perspective. A volume share of 90+% for the smaller formats says it all.
You are of course right, that the profits are higher for full format but then this has nothing to do with 'us' (as in customer perspective).