09-08-2010, 09:00 PM
[quote name='joachim' timestamp='1283977008' post='2594']
Hi,
I was wondring how important that still is. If a product is ready for market way before this, it wouldn't make sense to hold back to present it as new at Photokina. Also if it is to unready you can't quite show it. What does that the show circus leave with? J.
[/quote]
Yep, this was my question during the last few years. I reckon the idea is to grab the real thing. As far as new products is concerned - they are always announced within a month prior of a major fair but never during the exhibition.
Hi,
I was wondring how important that still is. If a product is ready for market way before this, it wouldn't make sense to hold back to present it as new at Photokina. Also if it is to unready you can't quite show it. What does that the show circus leave with? J.
[/quote]
Yep, this was my question during the last few years. I reckon the idea is to grab the real thing. As far as new products is concerned - they are always announced within a month prior of a major fair but never during the exhibition.