[miro]

Let's face it - when looking at the demographics, the sweet spot is in the age group around 45. Half of the people aren't overly technology-affine thus they will stick to the stuff they always used (thus mostly DSLRs).

The digital still picture hype is over.


let's face it -  the young generation grabs the smartphone the old one are taking those bulky SLRs. No wonder that sells are dropped.


The video camera segment got some new life with Action camera - e.g. GoPro.