[Brightcolours]

Well Canon have the Kodak example, I am sure they have no intentions to follow. Kodak invented the digital photography however they didn't invest enough there to protect their film industry, you know the rest of the story...

That is reading history a bit wrong.

kodak was the firm which pushed DSLRs to the professional market. They were the 1st to make DSLRs with Nikon F and Canon EOS mount. They lost marketshare once Nikon and Canon came with their own professional DSLR products. Fujifilm tried the same with Nikon F mount DSLRs, by the way.

Then Kodak started to push digital compact cameras. Their product strategy just sucked, it is not that they did not invest, it is that they had bad wrong-marketing based product development. In other words, they came with lots of digital cameras, but the products sucked in looks/style, feature set and IQ compared to the better ones in the industry.

Again, similar to Fujifilm. Only, Fujifilm sometimes had a successful compact camera, because they sometimes had a good product with an outstanding sensor.

Kodak even made medium format digital, it was they who for years supplied firms like Hasselblad, Mamiya and Phase One with MF CCD sensors. Until others made better products.

 

It was not the protection of film, which brought down Kodak. It was just that their products were less attractive than those of other manufacturers. And in their DSLR business it really hurt them that they were not a real SLR company with their own lens line. That meant that they could not compete on price, and had no glass profits to feed their R&D.

 

Like Blackberry. They lost because their products/product strategy sucked. Not because they were focussing on something else than smartphones.