03-01-2016, 08:35 AM
You know, Sigma's CEO clearly states they are loosing money with their cameras, but they think the Foveon sensor is the best around to test their lenses 100% (at least the Art and Sport series, I don't know about Contemporary). Now, one could ask, why not take any of the others sensors?
I still don't know what of that stories just reads good but is a nice lie to hide wrong decisions and what appears outright bizarre although it is true: Not seeking for big benefits but want to keep their workers employed because those are the true value - not money.
I'm sympathising with the ideas of CEO Kazuto Yamaki. If I had the choice, I would like to work at Sigma. I appreciate the efforts they did and they just put themselves on a complete different track - away from lowcost and showing bigger companies for how much less money high(est) quality is possible. I accept that part of my decision for those lenses and some cameras (which all are kind of special use and not my all-day everywhere to use tool) is the sympathy for their way. However, I don't consider these reasons as worse than others for me. Everybody else can enjoy a different way. I just don't like prejudice-based opinions about that brand.
And I don't think, they could just go to Sony and ask for a license for their E-mount - or do you n^know any Non-Sony manufacturers offering E-mount? Why should Sigma go that stupid way which only costs money and increase the financial loss? To be frank, if I would get one of those Sigma cameras, I'd knew they are no competiton in terms of universal use for many subjects like a D810 is. But some pictures look so much better with a Sigma sensor.
I still don't know what of that stories just reads good but is a nice lie to hide wrong decisions and what appears outright bizarre although it is true: Not seeking for big benefits but want to keep their workers employed because those are the true value - not money.
I'm sympathising with the ideas of CEO Kazuto Yamaki. If I had the choice, I would like to work at Sigma. I appreciate the efforts they did and they just put themselves on a complete different track - away from lowcost and showing bigger companies for how much less money high(est) quality is possible. I accept that part of my decision for those lenses and some cameras (which all are kind of special use and not my all-day everywhere to use tool) is the sympathy for their way. However, I don't consider these reasons as worse than others for me. Everybody else can enjoy a different way. I just don't like prejudice-based opinions about that brand.
And I don't think, they could just go to Sony and ask for a license for their E-mount - or do you n^know any Non-Sony manufacturers offering E-mount? Why should Sigma go that stupid way which only costs money and increase the financial loss? To be frank, if I would get one of those Sigma cameras, I'd knew they are no competiton in terms of universal use for many subjects like a D810 is. But some pictures look so much better with a Sigma sensor.