Quote:i don't see why ad blockers will delay reviews.
Is that really a question ?
The review are not purposely withheld - that would be downright silly. At the end of the day it comes down to spending less time on all this - so 3 years back it took 3-5 days, now it's more like 5-10 days. Why pushing it if you have to operate in an environment with diminishing effect ?
Around 50% ad blocker users are the reality, not something that I came up with. All content sites are currently facing this reality. The whole industry is discussing how to solve this issue. Honestly I am expecting that the major sites will all have paywalls within the next 5 years. That may be unfortunate and the publishers certainly don't want this but it is simply inevitable. The really big sites have full time journalists and they can't live from hot air after all. This crisis doesn't hit PZ as much, of course, because we aren't doing this full time (thank god) but as you can read here I am a bit demoralized by the development. <_<
The logic is crystal clear - 50% less presented ads due to ad blockers translates to less reach. Less reach = less revenue per click. I can see all that in the reports - these are normalized to 1 mio visitors. I mean let's not be naive here - an ad blocker rate of 100% means zero revenues - at least that should be understandable, I hope.
You are, of course,right regarding Nikon etc. but this has an effect on the absolute number of visitors. I can fully accept that responsibility. However, this has little/less to do with the normalized revenues (per million visitors).
Anyway, the site will go on for the next two years at least.