[Rover]

I think it is in itself a groundbreaking unit, similar to the first Sony A7/A7R. I mean, what were the other new cameras introduced in 2016: Canon 1D X II, Nikon D5? They're awesome - and yes, if I had the money and the itch to buy, I would've bought the 1D X II not the Hasselblad, because I'm a Canon shooter through and through - but they're just incremental upgrades to what was already out there. The X1D, on the other side, creates and defines a new category. If there's going to be more of the MF mirrorless cameras, they'll be judged against this Hasselblad.

That, and it looks like a very sleek, enjoyable tool per se.