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Forums > Back > the influence of marketing and brand name a fogotten feature becomes a hit
toni-a
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#3
09-14-2016, 08:40 AM
Makes me think of a commercial success that I couldn't understand till now: 7UP

first the name: Drink Nice Lemon DNL was printed upside down by error and here came the name L-->7 n-->u -->d---p

they wanted a product that was the opposite of energizing Coca drink. they put lithium carbonate.

Lithium carbonate was banned later on for very serious health hazards, yet the product was a commercial success, go explain
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the influence of marketing and brand name a fogotten feature becomes a hit - by toni-a - 09-14-2016, 08:40 AM

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