I think I've seen the kind of styling employed with the 55 and 85 (focusing rings and whatnot) somewhere...
Odd that the other two lenses look completely different - a classic symptom of half-baked product line (if it's possible to call it that).
To say something in defense of these... we all get the urge to go lo-fi sometimes, even I do.
I remember shooting rainfall, fire artists and travelators using deliberately "off" techniques, but I did not need a special lens for that - the 18-135 STM and 24L (among others) did fine. 

To say something in defense of these... we all get the urge to go lo-fi sometimes, even I do.

