[Brightcolours]

FT was dead already by the time they decided to try MFT. They then stopped the FT line, forcing existing users to either go for MFT or to look elsewhere. Same almost true with Sony, they tried a few years to gain market share with their hampered DSLRs and later SLTs, with the release of NEX their DLSR/SLT line (the development of new lenses/cameras) came to a grinding halt almost, leaving (the few) existing users to flee elsewhere.

One thing Sony did right is recognise that FF would make their line a success.