[JJ_SO]

...
I just don't see the Z system as being compelling compared to the competition, sorry.

I think Nikon should have followed a different strategy: two sets of primes: 24, 35, 50 in f2 (slow but super compact variants) and f1.4 (fast but larger variants).
A 85 f1.4 for portrait shooters and a 24-105 f4 zoom instead of the short 24-70.

This would be much more interesting IMO.

This is why you can't work in Nikon marketing, thxbb12

You are incapable of selling f/1.8 lenses as something breathtaking instead of what they are: a foul compromise. Back in the day, the cheap SLR body + nifty fifty always came in two versions: One with f/1.7, f/1.8, even f/1.9 And the good ones had to have f/1.4.

The difference was not that big and I'm sure you can make f/1.8 lenses really great (see Sigma 14/1.8 or 135/1.8, or 18-35/1.8), but I can't connect to the S-line as an outstanding product. Specs without a soul and no love to details, but much effort to cost-saving.