[thxbb12]

They could "easily sell" Olympus to a Chinese company growing on photography business : They have the money and eagerly need a renowned brand name, Yongnuo, Viltrox or even DJI  would have been a better solution....

   These third party lens manufacturers are having a nice time picking up business from OEMs without any of the risk of the massive investment of time and money required from designing better and competitive cameras ..... in this receding market ........

..... they would rather let the camera manufacturers put their heads in the lion's mouth !!

  DJI is a less questionable one with Hassleblad as they leave all the design and production work to Hassleblad themselves ..... and I'm not excluding them from risk either .... things have been quite there recently.

I can't think of a more difficult risky and capricious market to be in than camera manufacture at this current time!!

Agreed.
The true need for "real" cameras is diminishing extremely rapidly.
Soon, only certain niches will be left.
At the pace technology is advancing, even these niches might not be enough.
Bottom line: it sucks big time