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Forums > Back > Sad new trend: sell less, earn more
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Unfortunately that seems the new trend: RAW material and components are becoming scarce with frequent shortages, shipping is becoming super expensive, to counter this industrials are concentrating on expensive high end products...
Instead of selling 10x 1000$ camera, sell 2x 5000$ or maybe less, earn the same money....
Recent lenses announcements from Canon (noting but L primes) and the RF line itself reflect tenancy.
I just read an article from the car industry explaining this, we can easily extrapolate to cameras.


https://www.thedrive.com/news/renault-boss-says-the-era-of-the-cheap-car-is-over-i-say-it-doesnt-have-to-be
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Sad new trend: sell less, earn more - by toni-a - 09-11-2022, 04:34 PM

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