[MLonlooker]

Pentax released a new film camera with an exotic feature: it shots vertically framed photos, 17x24mm (so sort of APS-C size).


https://www.youtube.com/watch?v=ICIDcOtlSrQ&t=1s

 Not that exotic, rather a throw back to the PenF series .... which did however have a small following  ...... I suppose Pentax have to do something a little different given their output of digital cameras/lenses has stagnated almost to a halt ... 72 images per roll is that the carrot? .......
  .........  portrait mode also ties in with today's trend of vertical images for the sole reason that smart phone users hold their phones vertically ..... even videos ... but then it can't shoot videos ..... 
    any new film camera is a victory for film ....... whether it will be enough to keep Pentax going is another story .....

Update: Ricoh has also released 2 new waterproof action cameras ......
Ricoh announces Pentax WG-8 and WG-1000 waterproof compacts