[joachim]

Volume-wise full format is not overly relevant (10% DSLR market share). Full format is important in terms of profits - I will give you that.

It may be a useless segment for you but Canon and Nikon have to care about their APS-C business.

And both the E-M1 and X-T1 are highly competitive here.

Don't underestimate the brand recognition. It seems to me, what ever happens people buy the Nikon or Canon anyway.


The e-m1 and x-t1 are, I think, a bit above the D7100 and on that base starting to compete with the D610. The new e-m10 seems to be a good competitor to the D5300. But we have been there before. People bought D5000s instead of E-620s.