[southerncross]

Maybe so but I can see a LR plugin coming that gives you the "Leica glow" if your starting point is say images made with a decent NikCan f1.4 lens.


As is, this first attempt from Apple is quite decent. I think that they even made an effort to tame semi-blown highlights as well as smoothing out straight lines.


Any particular reason why the woman in the link is wearing an Apple Watch?

 

It is the way of this world you cannot create information out of nothing. The real question is how good leds can get in smartphones, because without light you can't get far. As for the quality I think in well-lit conditions they actually surpass the current HD monitors. 4K has a long way to make better image quality a necessity for the masses.