[toni-a]

IMHO one of the the best marketing strategies is doing concurrence to yourself, many companies do it deliberately to attract more customers but usually they do it by creating another brand name. Concurrenc between EOS-M and EOS that's not bad at all even I think this is a brilliant idea.

Go check in Europe for instance the case of citroen C1 and  peugeot 107, same car same manufacturer in rude concurrence.