Now the question is the price. Apparently, the 55mm f1.8 will be 1100 euros, which is far too much for a nifty fifty, IMHO.
Not sure; is that 55mm f1.8 APO ? 1K seems excessive but size wise it might be ok. It looks large on the A7; but the A7 is smaller than the e-M1 which magnifies the size. For the zoom- I haven't really examined them but I wonder if they are reusing slr designs ?
10-15-2013, 09:15 PM
(This post was last modified: 10-15-2013, 09:19 PM by Rover.)
Sony is in an unenviable spot: they're facing an uphill battle against the popular opinion which demands the new lenses to have all 4 virtues at once (small / cheap / fast / good IQ), whereas we know that usually we can only have 2 of those at once, 3 tops (Canon did that with their 40/2.8 'cake, you have to give them that). However, Sony's (rumored) prices did get me wondering if they're secretly borrowing from Leica's book - but we have to see what the street prices are vs. MSRP. And, of course, how good the lenses really are.
P.S. I guess that for many of the diehards (that have been demanding a FF NEX all along) these lenses are fairly irrelevant anyways... they'll be getting their body only boxes, slap on the M adapter and shoot away.
Sony's pricing strategy is fairly obvious.
They attract customers with comparatively low kit prices and then they are ripping off with the accessory & lens prices.
I reckon they learned this from the printer business. Thus customers have to invest a bit to get something attractive. On the long term it hurts because you are locked in but you don't want to part since your initial investment was too high to just switch horses.
The camera looks like a mixed combination of a slr and a range-finder.