[toni-a]

EF-S bodies outsell EF bodies. Why exactly is EF-M a dead end?
Canon will do EF, EF-S, EF-M, RF as long as they sell.

I meant by dead end that it's not like EFs where users buy full frame lenses because they will update to full frame later on, they start with a cheap entry level body and end up with a full frame body with a set of lenses in a few years.
switching from EFM to RF is almost the same as switching from canon to Sony from a lenses perspective,  APS-C RF  is a good option especially RF will sound more professional for new users since there are pro products in the same line , although whethere it's named EFM or RF it's ths same camera with a different mount.

As I said I am not a canon executive and it's up to them to decide not to me, unless they do read this forum..