[Klaus]

My only explanation is that the overall market is so saturated that the only place of growth is a niche.
The niche isn't just vlogging but also commercial video applications that didn't really exist a few years ago.
(Prior to Covid) videos from conferences and company events are mainstream now and many retailer websites feature videos of some kind.
Instagram and TikTok also allow videos (up to 60 secs). Some artists picked this up because high Q videos are cheap now.
So there is/was an explosion in demand for all this.

I sort of expect, however, that the market saturation will come way faster than in the photography segment.
I'm still wondering where the hyped 8K fits into all this.